About think INDEPENDENT

The Lehigh Valley thrives when we support locally owned, independent businesses. That's the theme of SBNLV's Think INDEPENDENT campaign, and it's something we believe strongly. more...

About think INDEPENDENT

Did you know that for every dollar spent, three times as much of that dollar stays in the Lehigh Valley when it's spent at a local, independent shop or organization as opposed to a chain?

SBN's think INDEPENDENT campaign is designed to engage Lehigh Valley residents in a conversation about where and with whom they shop--to raise as a priority the idea of supporting locally owned, independent businesses in their communities. By celebrating what's local, we build a strong regional economy that keeps our dollars circulating here. By supporting our neighbors who are working hard to build a vibrant Valley, we build community connections. And, perhaps best of all, we encourage what's special and unique about the Lehigh Valley.

Think INDEPENDENT kicked off in 2008 with several events designed to engage Lehigh Valley residents in this discussion. The think INDEPENDENT poster campaign was designed to introduce local business owners and their businesses to Lehigh Valley residents (see examples above). In 2009, we began our INDEPENDENT thinkers campaign (Right; click for larger image). This campaign focuses on the consumer -- the folks who walk the talk, by supporting local, independent businesses. The INDEPENDENT thinkers postcard can be found throughout the Lehigh Valley. 

The Lehigh Valley has a wealth of independent, locally owned businesses--from hardware and health food stores to boutiques, breweries, and movie theaters. It's time to reframe the conversation about why where we spend our dollars matters.

If you're a Lehigh Valley resident, we hope you'll give local, independent businesses the first chance to serve your needs. If you're the owner of a local business, we hope you'll join our campaign. Please contact Troy Reynard of Cosmic Cup Coffee Co. attroy@cosmiccupcoffee.com to get involved.